Experience
8+ years of building brands, hands on.
Dec 2017 to Present
AFS Creative Studio
Founder + Creative Director
Brand identities, websites and launch campaigns for wellness, food and beverage, hospitality and real estate clients.
Selected impact
- Brand guidelines and template systems so client teams stay on brand without a designer
- Clients include Grow Yoga & Wellness, Mad Coffee and The Park at South Stadium
Jun 2025 to Jun 2026
Folly Nutrition
Creative Director (Contract)
Contract creative direction · +40% conversion · $65.9K MRR
Designed and directed all creative for a DTC wellness brand across website, Amazon, packaging, email and paid social.
Selected impact
- +40% conversion
- Supported growth to $65.9K MRR and 1,361 active subscribers (June 2026)
- Multi-SKU packaging and label systems, including regulated product copy
Mar 2024 to Jul 2025
True Food Kitchen
Graphic Design Manager
In-house leadership · 46 locations · 10M+ impressions
Led brand marketing campaigns and brand guidelines for True Food Kitchen and True Food Market.
Selected impact
- 10M+ impressions on the AG1 and SZA partnerships
- Art directed 10+ photo shoots, concept to final delivery
- Guidelines used by internal teams across 46 locations
Mar 2023 to Mar 2024
Goodwill
Senior Graphic Designer
In-house · 15-person design team
High-volume print and digital marketing as part of a 15-person design team.
Selected impact
- Mentored junior designers on file setup, brand standards and print production
- Brand work for Noble Ground Coffee and The Excel Center
Aug 2022 to Feb 2023
The Social Changery
Creative Services Lead
Led client creative services and campaign design production from brief to delivery.
Selected impact
- Campaign, billboard, social and deck design
Aug 2021 to May 2022
Ivio Agency
Lead Graphic Designer
Brand identities and landing pages for agency clients on fast turnarounds.
Selected impact
- 10+ brand identities
- 10+ website landing pages in Figma
Skills & tools
- Capabilities
Creative direction · Brand strategy · Brand systems and guidelines · Art direction (photo and video shoots) · Integrated campaigns · Paid social and performance creative · Web and landing page design · Email and lifecycle creative · Ecommerce (Shopify, Replo, Amazon PDP and A+) · Packaging and print production · Presentation and pitch decks · AI-assisted creative workflows · Creative operations (Asana, vendors, freelancers and photographers)
- Design tools
- Figma
- Photoshop
- Illustrator
- InDesign
- Canva
- Shopify
- Replo
- Wix
- WordPress
- Asana
- AI tools
- Claude
- ChatGPT
- Figma Make
- Motion
- Education
BA Graphic Design, SUNY Buffalo State · Google UX Design Certificate (2022) · Google Digital Marketing Certificate (2023)