About
I'm Amanda Scott, a multidisciplinary brand designer and creative director.
Based in Long Beach, California. For 8+ years, I've worked across brand strategy, identity, campaigns, digital experiences, packaging and creative systems, helping organizations translate ambitious ideas into creative that is clear, cohesive and built to perform.
My background spans founder-led companies, fast-growing startups and national brands. I've worked both in-house and independently, giving me experience moving between high-level creative thinking and hands-on execution.
Alongside in-house roles, I founded AFS Creative Studio, where I lead brand, packaging, web and campaign work for consumer and lifestyle brands.
How I work.
Strategy first
Every visual decision should trace back to what the brand needs people to understand.
Systems, then execution
I build flexible systems so teams can move fast without losing the brand, then I do the work inside them.
Cross-functional by default
I work closely with marketing, product, ecommerce and leadership to keep creative tied to business goals.
Leadership through craft
I set the creative bar, give clear direction, and stay close enough to the work to raise it.
Location
Long Beach, CA
Education
- BA, Graphic Design · SUNY Buffalo State University, 2021
- Google UX Design Certificate, 2022
- Google Digital Marketing Fundamentals Certificate, 2023
Tools
Adobe Photoshop, Illustrator, InDesign, Figma, Shopify, Canva, Asana