Food & Beverage / Retail

Noble Ground Coffee

Built a full brand identity for Noble Ground Coffee while leading design at Goodwill: logo, packaging, in-store graphics, and web, designed to scale across multiple locations.

Role

Senior Graphic Designer · In-house, Mar 2023 to Mar 2024

Scale

High-volume print and digital · 15-person design team

Owned

Brand work for Noble Ground Coffee and The Excel Center

Organization

Goodwill

Noble Ground Coffee storefront · In-house at Goodwill

Impact

Full system

Logo, packaging, digital, environmental, and web in one cohesive build

Multi-location

Identity designed to scale across an expanding retail footprint

At a glance

The role: Senior designer on Goodwill's in-house team, producing high-volume print and digital marketing.
What I owned: Brand work for Noble Ground Coffee and The Excel Center, from file setup to print production.
Impact: Mentored junior designers on file setup, brand standards and print production.

BrandingPackagingWeb DesignEnvironmental Design

Challenge

Noble Ground Coffee needed a cohesive identity that could feel premium yet approachable and extend across an expanding group of locations.

My role

Senior designer on Goodwill's in-house team, producing high-volume print and digital marketing.

What I did

Working in-house at Goodwill, Amanda designed the logo, packaging, digital assets, in-store graphics, and an approachable website for the sustainability-focused coffee company.

Outcome

The identity formed a consistent system across physical and digital touchpoints, designed for use across multiple locations.