True Food Kitchen
National campaigns and partnership creative with 10M+ impressions across 46 locations.
46 locations · 10M+ partnership impressions
Graphic Design Manager · In-house, Mar 2024 to Jul 2025
Brand campaigns, brand guidelines, photo shoot art direction
True Food Kitchen · True Food Market
Photoshoots directed end-to-end across seasonal and partnership campaigns
Reduction in project delivery timelines through workflow and asset system implementation
Brand identities built: True Food Kitchen and True Food Market
- The role
- Led brand marketing design in-house for a national restaurant brand.
- What I owned
- Campaigns, brand guidelines and art direction for 10+ photo shoots, concept to final delivery, including the AG1 and SZA partnerships.
- Impact
- 10M+ impressions on partnerships; guidelines used by internal teams across 46 locations.
Challenge
A national restaurant brand needed a steady flow of seasonal, partnership, digital, and in-store creative while maintaining a consistent visual voice across touchpoints.
My role
Led brand marketing design in-house for a national restaurant brand.
What I did
In-house as Graphic Design Manager, Amanda planned and art directed photoshoots, developed campaign and partnership creative, designed emails and print materials, and organized the brand’s photography assets. She also built the visual identity for True Food Market.
Outcome
The work connected seasonal launches, AG1 and SZA partnerships, True Crisp’d Chicken, web, email, and in-store applications. These are contributions from Amanda’s in-house role, not standalone studio results.
From brief to final frame.
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I planned and art directed all seasonal photoshoots for True Food Kitchen. I owned the creative brief, shot list, styling direction, and on-set art direction through to post-production. Shoots spanned product, lifestyle, and campaign formats, supporting seasonal menu launches, limited-time offers, and brand partnership activations.
For the AG1 and SZA brand collaborations, I helped lead the creative direction from concept through execution, coordinating between internal teams, brand partners, and production to deliver campaign imagery used across digital, paid, print, and in-store channels.
I also launched the True Crisp'd Chicken campaign, directing the photoshoot and overseeing creative execution across all collateral. Every shoot was managed end-to-end: pre-production planning, on-set direction, post-production oversight, and final asset delivery into the brand's photo management system.
Seasonal shoots
Planned and art directed all seasonal campaign photoshoots across product, lifestyle, and campaign formats
Brand partnerships
Art direction support for AG1 and SZA collaborations, coordinating between brand partners and production
True Crisp'd launch
Directed the photoshoot and campaign creative for the True Crisp'd Chicken launch across digital and print
Campaigns
True Food Market
Full brand identity for the newly launched True Food Market. Logo system, environmental typography, and an illustration language extending across in-store murals, signage, and packaging.
Shoots directed
Selected finals from 10+ photo shoots I planned and art directed, from brief and shot list to on-set direction and final delivery.
Seasonal campaigns
Email design
True Food Market identity
Brand partnerships
What partners say.
Amanda Scott is the rarest kind of creative talent. I've had the joy of working alongside her as a fellow senior designer and later partnering with her as Graphic Design Manager at True Food Kitchen. Across new concepts and national brand revitalizations, Amanda made everything we touched better. She is wildly creative, deeply strategic, and so relentlessly organized that chaos simply ceases to exist around her. Amanda sees beyond the immediate project to understand how every decision can strengthen the entire brand experience. Just as importantly, she brings thoughtfulness, calm, and genuine care to the people she works with. Amanda is top-notch in every way, and I cannot recommend her highly enough. Put her on your team. Your brand will be better for it.
I was lucky to have Amanda to tap into as my creative partner during the early days of building True's strategic partnership department, pitch deck, and process. She is nimble. She can brainstorm opportunities without limits, and when the time comes, she can focus on project processes, timelines, and all executional details.
All the work, every example.
69 images