Decoded
Led a brand overhaul and statewide public health campaign, including UX/UI, social content, and a visual system focused on accessibility and community engagement.
Creative Services Lead · In-house, Aug 2022 to Feb 2023
Client campaigns, brief to delivery
Campaign, billboard, social and deck design
The Social Changery
Campaign performance above projected engagement targets
Assets across digital, OOH, social, and print
- The role
- Led client creative services and campaign design production.
- What I owned
- Campaign, billboard, social and deck design from brief to delivery.
- Impact
- Consistent campaign systems delivered across channels for client partners.
Challenge
The Decoded public health campaign needed to make information and support more accessible to communities across California, with a consistent identity across channels.
My role
Led client creative services and campaign design production.
What I did
As Creative Services Lead at The Social Changery, Amanda led the brand refresh and website UX/UI, focusing on clear navigation and mobile accessibility, and created campaign assets for billboards, social media, presentations, and digital advertising.
Outcome
The original case study reports campaign media engagement at three times its projected target. This was a team campaign produced during Amanda’s in-house role, not a result attributed solely to AFS Creative.
All the work, every example.
15 images