Education / Nonprofit
The Excel Center x Goodwill
Brand identity and environmental graphics for The Excel Center, created while leading design at Goodwill.
Role
Senior Graphic Designer · In-house, Mar 2023 to Mar 2024
Scale
High-volume print and digital · 15-person design team
Owned
Brand work for Noble Ground Coffee and The Excel Center
Organization
Goodwill
At a glance
- The role
- Senior designer on Goodwill's in-house team, producing high-volume print and digital marketing.
- What I owned
- Brand work for Noble Ground Coffee and The Excel Center, from file setup to print production.
- Impact
- Mentored junior designers on file setup, brand standards and print production.
Brand IdentityEnvironmental DesignLarge-Format PrintCreative DirectionProject Management
Challenge
The Excel Center needed large-scale environmental graphics that would speak to adult learners and reflect its mission of building brighter futures.
My role
Senior designer on Goodwill's in-house team, producing high-volume print and digital marketing.
What I did
While working in-house at Goodwill, Amanda designed identity and large-format environmental applications around community and motivation, bringing the center’s message into its physical spaces.
Deliverables
- Brand Identity
- Environmental Design
- Large-Format Print
- Creative Direction
- Project Management
Full project gallery
All the work, every example.
9 images