Fractional Creative Direction
Creative leadership without another full-time executive hire.
Fractional creative direction for growing brands that have execution resources but need a senior leader setting the vision, raising the standard, and keeping creative aligned across channels.
Leadership scope
What we can own.
Creative strategy
Brand stewardship
Campaign direction
Creative reviews
Team and freelancer direction
Art direction
Photoshoot direction
Creative systems
Quarterly planning
Engagement structure
Scoped around the team.
Every engagement is defined around the organization’s needs, not weekly access to Amanda’s time. Pricing is a custom monthly engagement. Most begin with a three-month commitment.
01Leadership responsibilities
02Meeting cadence
03Channels under oversight
04Campaign priorities
05Team responsibilities
06Deliverables
07Duration
Choose the right model
Direction, with or without execution.
Creative Partnership
AFS Creative provides ongoing creative direction and specialist execution within defined monthly capacity and deliverables.
Fractional Creative Direction
AFS Creative primarily leads and directs the client’s existing internal team, freelancers, or agency resources.
FAQ
Questions, answered.
Set the vision. Raise the standard.
Tell us where your team needs senior creative leadership and what needs to become more cohesive.
Discuss Your Project